It’s not often you get to write about a shiny new website that you love. They are a lot of work, take months to complete and in minutes, like a new car on the driveway at the exit of a motor dealership, they aren’t considered new for long. Add to that the speed with which technology determines content, access and format are dated and well...it’s nice to take a moment and enjoy the site while you can: www.brienholdevision.org
Brien Holden Vision Institute launched its new website this week. It’s a blend of science, education, public health, international cultures, commerce and crystal clear vision.
Images gathered recently across the globe of everyone...everywhere, it seems, is the theme. Dean Saffron is a Brisbane photographer who has been shooting for the Institute for a few years. He is in Nigeria on assignment this week. His gritty, real appreciation for colour and the intangible soul present in the eyes of the patients and staff, is scattered through the site giving it a compelling sense of immediacy.
The website, the places and the work the Institute does is a story like no other. It’s worth checking out so here’s a few tips from those in the know.
Selina Madeleine, Communication Manager for Public Health, has a few favourites. “Our new website has a truly global reach, revealing uncommon insight into lesser known corners of the world and exposing the real extent of the global need for vision correction. We feature the latest facts, figures and statistics from the most reputable vision organisations and institutions in one easy location.
Being able to access richly detailed information on the latest cutting edge science and research innovative solutions, coupled with extensive descriptions of humanitarian and education programs actively increasing global eye care access in the most underserved communities of the world – the Brien Holden Vision Institute website, is without a doubt a veritable treasure trove of well-researched vision industry information across all spectrums.
Friendly and inclusive, our website offers a variety of ways for the readers to become involved in helping spread vision for everyone, everywhere. From Working in the Field, joining the Say Eye campaign, studying as a postgraduate student or being part of a clinical trial, the website provides a greater social community-minded connection and opportunity to Be Involved. We want everyone, everywhere to join our online community.”
Stephen Davis, Communications Manager for Research and Commercialisation says if you want to get geeky, here’s the tips. “If you delve into Technology/Innovation, some of the fantastic skills of our researchers and technical staff can be discerned through the novel instruments featured here. These pages also say to me that we're an adventurous place. We employ people to design and build instruments so that we're not restricted in our research ambitions by what technology is currently available. It gives these people a great opportunity to be creative in their innovation.
Postgraduate Education exposes the true breadth of opportunities available to our students, which is very impressive and exciting. The fact that we have connections with a gamut of organisations, across many countries and are supporting postgraduate research in all those locations is enormously interesting to read. This page allows you to imagine the scope of what might be possible in the talented hands of our future researchers.
Optometry Resources is an admirable contribution our Human Resource Development team are making to help build the optometry profession worldwide and to address the massive shortage of personnel required to service the need. There's a lot of effort involved in getting to a final stage where our education materials are ready and available freely for any emerging optometry school.”