Johannesburg, South Africa, 17 November 2017: Believing eye care is a fundamental right keeps our attention firmly on the catalytic role we play in people lives, and this year we have amplified efforts to highlight the fact that myopia has the potential of becoming a major global public health crisis of the near future.
Our attention has been firmly fixed on the knowledge that this could mean five billion people (roughly 50% of the world’s population) are set to suffer from myopia by 2050, and with governments and the private sector unwilling or unable to invest, what other innovations can we evolve as the solution?
We have invested much focus on collaborative solutions that help us upscale and accelerate our scope of work, and one such collaboration is our partnership with the global street advertising giant JCDecaux. We are grateful to have such enduring support from this street media global leader of public interaction. Health promotion is a powerful tool to create awareness of the vision needs of children and influence the uptake of services.
Beginning in January 2017, JC Decaux generously provided Brien Holden Vision Institute with an opportunity to have large scale eye health awareness artworks as ‘fillers’ on their billboards throughout Sub-Saharan Africa. To date they have flighted more than 40 billboards in the following 11 countries: South Africa, Tanzania, Uganda, Malawi, Mozambique, Angola, Swaziland, Lesotho, Zambia and Botswana.
With a massive global footprint, JCDecaux offers world class media placements and vital community facilities in more than 60 countries. Social media is a natural expression for this global leader in public space communication, and you can access their social platforms on the links below: